Rules FAQ:
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Cards placed in setup are considered to be already in play when the game begins, so they do not trigger any "enters play" abilities.
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The location cannot be discarded from play. It can still leave play by any other means: it can be sacrificed (Sea Bitch + The North Remembers), returned to hand (Scaling the Wall), placed on top of the deck (Raiding the Bay of Ice), or removed from the game.
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If the location changes control (e.g. via Dagmer Cleftjaw), it is still protected by the agenda.
- If the location leaves play and subsequently enters play again, it is no longer protected by the agenda (the agenda loses track of "that card").