Rules FAQ
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Power can be moved to your faction card when you apply claim, or by a card effect (such as Stormlands Fiefdom). You cannot trigger Antler Men when you "gain" power for your faction, as gaining and moving power are two different things.
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If you use Antler Men to gain gold after applying claim, it will be too late to use that gold to pay for cards that react to winning the challenge (for instance, Support of the People).